One thing you can say about anti-abortion organizers (and this is not meant as a compliment) is that they know how to frame the issue. By claiming that they are the sole faction that is pro-life, and that therefore everyone else is pro-death or anti-life: "Life is more important than choice" they imply, when the moral, ethical, and political issues are far more complicated.
I think we should re-frame the anti-abortion movement by avoiding the term "pro-life" (I notice you enclose the word in shudder quotes)--something like "pro-patriarchy" but more catchy.
If these organizers were truly anti-abortion, they'd be using their considerable funds for helping eliminate the conditions that caused some women to consider abortion as an option. We can discuss how to best do this; we shouldn't be arguing about whether abortion should be criminalized or not.