Nicely written (not that one would expect anything less from a Professor of Public Policy at Georgetown).

I think there are two psychologies of Big Lie believers:

1. People who actually believe the Big Lie because it confirms some insecurity or fear that they already felt. The average QAnon follower would fall into this category. True believers tend to simply parrot phrases and ideas. They're the consumers of the Big Lie.

2. People who promote (but don't really believe) the Big Lie out of self-interest. These are mainly politicians and organizers. There's usually a tell in their rhetoric or self-defense--a dodge or a deliberate misdirection. Cruz and Hawley, for example, fit this bill. They're the producers of the Big Lie.

But there are gray areas. Is Trump himself delusional enough to believe his own lies? I doubt Jared Kushner believes the Big Lie, but Ivanka might. Can Sean Hannity tell the difference between the misinformation he spouts and the truth? Marjorie Greene abandoned her QAnon defense after it became a liability, but does she really believe it in her heart?

Reforming requires a different strategy for each category: deprogramming for the first group, political and economic pressure for the second.

But from my perspective, both groups need to be de-platformed before they can be reformed.