Marketing is definitely Trump’s forte, but it doesn’t take much skill to sell heaters in Frostbite Falls.
According to one of his ex-wives, Trump’s bedside reading was the speeches of Adolph Hitler — not Mein Kampf, which would have indicated an interest in ideology. It’s all about the sell.
Give Trump credit for identifying and rousing the volk, including the current crop of Republican political mercenaries as well as the xenophobes, misogynists, skillet lickers, et al. who make up his base. But Trump’s audience was waiting for someone of his ilk long before he trepanned his way into the popular mind.