I've read the Substack welcome and find it most useful (I'll subscribe to the full service in a week or so (when my Social Security check comes in).. My own enterprise will be a kind of "how to write" framework,, but will be based on the two central questions you ask:

How does the artwork make me feel?

How did the artwork accomplish this feeling?

The audience, I believe is often the overlooked part of the communication triangle (Sender (author) -Message (text) - Audience. It doesn't matter what's on the page (or the grid or the template or the formula)--if there's no audience, there's no movie. More on this later. Looking forward to the conversations ahead.