For obvious reasons, groups of people who have suffered from repression and who still feel the repercussions of historical repression tend to want to change the status quo.

So if you want to win over a historically (and still) oppressed group to the conservative faith (= the religion of status quo), you have to convince these groups that they aren't oppressed--good, hard-working, family-oriented people.

In the US, Candace Owen (and Clarence Thomas) constantly argues that the left tries to make Black Americans see themselves as inferior. Jared Kushner defends his father-in-law's racism / xenophobia by bragging about how he has relatives who died in concentration camps, which not only establishes his "expertise," but implies that anyone who disagrees with him is on the side of the pogroms. Additionally, since he has relatives who suffered in Nazi Germany but is himself doing quite well, what's with all this anti-Semitism furor anyway?

My own take on Kushner's defense of Trump: https://slhale.medium.com/deny-distract-blame-the-rhetoric-of-jared-kushners-the-donald-trump-i-know-1d39b1c28782

It's not just that Truss is homogenizing a particular group--she's homogenizing them in a direction that she thinks will win votes. After all, anyone who's Jewish and speaks out against Trump (sorry, Truss) is lazy, anti-family, etc.

Truss is a clear example of the paradox that the enemy of your enemy may well be your enemy.